APA (7th ed.) Citation

Shimp T. A. (1990). Promotion management & marketing communications (2-nd ed.). The dryden press.

Chicago Style (17th ed.) Citation

Shimp T. A. Promotion Management & Marketing Communications. 2-nd ed. Chicago: The dryden press, 1990.

MLA (8th ed.) Citation

Shimp T. A. Promotion Management & Marketing Communications. 2-nd ed. The dryden press, 1990.

Warning: These citations may not always be 100% accurate.