Holtz H. (1992). Databased marketing: As database marketing becomes a recognized necessity in marketing, its role as a major marketing tool grows. This guide explains the basics of a marketing database, and demonstrates how to use the versatility and technology offered by a database to gain market superiority. Wiley.

Holtz H. Databased Marketing: As Database Marketing Becomes a Recognized Necessity in Marketing, Its Role as a Major Marketing Tool Grows. This Guide Explains the Basics of a Marketing Database, and Demonstrates How to Use the Versatility and Technology Offered by a Database to Gain Market Superiority. New York: Wiley, 1992.

Holtz H. Databased Marketing: As Database Marketing Becomes a Recognized Necessity in Marketing, Its Role as a Major Marketing Tool Grows. This Guide Explains the Basics of a Marketing Database, and Demonstrates How to Use the Versatility and Technology Offered by a Database to Gain Market Superiority. Wiley, 1992.