Databased marketing As database marketing becomes a recognized necessity in marketing, its role as a major marketing tool grows. This guide explains the basics of a marketing database, and demonstrates how to use the versatility and technology offered by a database to gain market superiority

Библиографические подробности
Главный автор: Holtz H.
Формат:
Язык:Undetermined
Опубликовано: New York Wiley 1992

MARC

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