Databased marketing As database marketing becomes a recognized necessity in marketing, its role as a major marketing tool grows. This guide explains the basics of a marketing database, and demonstrates how to use the versatility and technology offered by a database to gain market superiority

Databased marketing As database marketing becomes a recognized necessity in marketing, its role as a major marketing tool grows. This guide explains the basics of a marketing database, and demonstrates how to use the versatility and technology offered by a database to gain market superiority

Bibliographic Details
Main Author:	Holtz H.
Format:	Book
Language:	Undetermined
Published:	New York Wiley 1992

МУҮНомын сан салбар: UB0100000111

Holdings details from МУҮНомын сан салбар: UB0100000111
Call Number:	155012
Copy Unknown	Available Place a Hold